1. DATA PRIVACY STATEMENT
Thank you for visiting our websites. This text aims to provide information about how we handle your data in accordance with Art. 13 of the General Data Protection Regulation (GDPR).
Controller
The “controller” specified in the “Disclaimer” section is responsible for the collection and processing of data outlined below.
Storage of IP address
We store the IP address transmitted by your web browser strictly for the purpose intended for a duration of seven days in the interest of being able to identify, restrict, and eliminate attacks on our websites. We delete or anonymise the IP address after this period expires. The legal basis is Art. 6 par. 1 (1) letter f of the GDPR.
Usage data
If you visit our websites, so-called usage data will be saved temporarily on our web server for statistical purposes as a log in order to improve the quality of our websites. This data record consists of:
• the site from which the file was requested;
• the name of the file;
• the date and time of the query;
• the volume of data transferred;
• the access status (file transferred, file not found);
• the description of the type of web browser used;
• the IP address of the requesting computer, truncated so that it cannot be linked to you.
The specified log data will only be saved in anonymised form.
2. Data transmission to third parties
As part of commissioned data processing in accordance with Art. 28 of the GDPR, we transmit your data to service providers that support us in operating our websites and the processes associated with it. Our service providers are strictly bound by instruction to us and are obliged accordingly by contract.
Data transmission to third countries
Personal data is also transmitted to the USA whenever Google services are used. An appropriate level of data protection is thereby ensured thanks to Google’s participation in the Privacy Shield agreement (Art. 45 par. 1 of the GDPR).
3. Cookies
We use cookies on our websites. Cookies are small text files that can be stored on your device and read. A distinction is made between session cookies, which are deleted again once you close your browser, and persistent cookies, which are saved beyond the individual session. Cookies may contain information that enables your device to be recognised again in the future. However, some cookies merely contain information about certain settings that cannot be related to specific persons. We use both session cookies and persistent cookies on our websites. Data is processed on the basis of Art. 6 par. 1 (1) letter f of the GDPR, and in the interest of optimising or enabling user navigation, and adjusting the presentation of our website.
You can configure your browser so that it informs you on the setting of cookies. This makes the use of cookies transparent for you. You can also delete cookies at any time via the corresponding browser settings and prevent the setting of new cookies. Please note that our websites may no longer be displayed optimally as a result and some functions may no longer be technically available.
4. Tracking tools
Google Analytics
To optimise the design of our website, we create pseudonymous usage profiles with the help of Google Analytics. Google Analytics uses cookies that can be stored on your device and read by us. This allows us to identify returning visitors and count them as such. Data is processed on the basis of your previously given consent in accordance with Art. 6 par. 1 (1) letter a of the GDPR / Art. 6 par. 1 (1) letter f of the GDPR or Section 15 par. 3 of the Telemedia Act (TMG), and in the interest of learning how frequently our websites are accessed by different users.
The information that is generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Since we have activated IP anonymisation on this website, your IP address will however be truncated within EU Member States. Only in exceptional cases will the full IP address be transferred to a Google server in the USA (appropriate level of protection in place in accordance with Art. 45 par. 1 of the GDPR thanks to Google’s participation in the Privacy Shield) and then truncated there. In addition, we have concluded a contract for commissioned data processing with Google Inc. (USA) in accordance with Art. 28 of the GDPR. Accordingly, Google will use all information strictly for the purpose intended in order to evaluate the use of our website for us and to compile reports about website activity.
You can object to such data processing at any time. Please use one of the following options for this:
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.
You can also prevent the collection of the data relating to your use of the website (including your IP address) created by the Google cookie and the processing of such data by Google by downloading and installing the browser plug-in available at the following link.
You can also prevent data collection by Google Analytics by clicking the following link. An opt-out cookie is set, which permanently prevents the future collection of your data when visiting this website:
Click here to object to the processing of your data by Google Analytics.
5. Online marketing
By using our websites, you agree to the following type of data processing:
We use Google remarketing technologies
We use cross-device remarketing technologies from Google so that targeted advertising can be displayed on other websites based on your visit to our sites. Data is processed on the basis of your consent in accordance with Art. 6 par. 1 (1) letter a of the GDPR.
How does remarketing work?
When you visit our websites, Google may retrieve recognition features for your browser or device (e.g. by creating a so-called browser fingerprint), evaluate your IP address, or store a recognition feature in the form of a small text file on your device (e.g. a so-called third-party cookie). Google may also link your visit to our websites with one or more of these recognition features and store this information in order to display our online advertising to you when you visit other sites.
The above-mentioned recognition features are configured as pseudonyms and can be used by Google to recognise your device on other websites. For example, if you visit a site that participates in Google´s Display Network (i.e. displays ads on behalf of Google), Google may recognise your device and browser based on the features specified above.
We can also provide our websites with so-called “remarketing tags”. This means that we can include keywords in our websites that contain statements about the content of the displayed site (such as product or service categories). The keywords that we use do not contain any personal or sensitive information. Google receives and stores these keywords to the above-mentioned recognition features. So, when you visit a site that we tagged with a particular product category, Google stores that particular tag and assigns it to your recognition criteria.
By doing this, we can use Google to advertise on other websites that are based on the web pages visited. If you visit another website that participates in the Google Display Network, Google will be able to tell you, based on the recognition features and the keywords stored with these recognition features, whether and, if so, which of our advertisements are to be displayed.
For more information about how Google Remarketing technologies work, please visit https://www.google.com/policies/technologies/ads/.
What does cross-device remarketing mean?
If you sign up for Google services with your own login credentials or use one or more of your own Google accounts, Google can combine the recognition features of different browsers and devices. Thus, if Google has ever created its own recognition feature for the laptop, desktop PC, smartphone, or tablet used by you, these recognition features can be associated with each other once you use or have used a Google service with your login information. In this way, Google can target our advertising campaigns beyond devices. However, Google will do so only if you have given them your consent to this type of data processing in the past.
You can make settings for advertising.
You can object to this form of advertising at any time. To do so, please go to the web page https://support.google.com/ads/answer/2662922 and turn off personalised ads. Please note that these settings may not be applied to all devices and browsers. More information is also available at https://support.google.com/ads/answer/2662922.
DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google provided by the operator Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
DoubleClick uses cookies in order to activate ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. Data is processed on the basis of our legitimate interest in the optimum marketing of our website in accordance with Art. 6 par. 1 letter f of the GDPR.
In addition, DoubleClick may use cookie IDs to collect so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser´s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence over the volume and further use of the data collected by Google through the use of this tool, and therefore inform you according to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked one of our ads. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
If you wish to object to this tracking procedure, you can disable cookies for conversion tracking by configuring your browser in such a way that cookies are blocked by the domain https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies. Alternatively, you can find out more about the placement of cookies from the Digital Advertising Alliance at www.aboutads.info and make corresponding settings. Finally, you can configure your browser in such a way that you are informed about the use of cookies; you can allow cookies in individual cases only, accept cookies for specific cases, or generally exclude them. You may not be able to use all of the functions of our website if you do not accept cookies.
Google LLC based in the USA is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU.
For more information about the data protection rules of DoubleClick by Google, please visit the following Internet address: http://www.google.de/policies/privacy/
6. Use of Google AdWords conversion tracking
This website uses the online advertising programme “Google AdWords” including conversion tracking from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
The cookie for conversion tracking is set if a user clicks an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the cookie has not yet expired when the user visits certain pages of this website, we and Google will be able to tell that the user clicked the ad and proceeded to that page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of conversion cookies serves to create conversion statistics for AdWords customers who have chosen conversion tracking. Customers are informed of the total number of users that clicked their advert and were redirected to a page with a conversion tracking tag. However, no information is received that can be used to personally identify users. If you do not want to participate in tracking, you can object to its use by deactivating the Google conversion tracking cookie via your browser´s user settings. You will then be excluded from the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 par. 1 letter f of the GDPR.
Google LLC based in the USA is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU.
For more information about the data protection rules of Google, please visit the following Internet address: http://www.google.com/policies/privacy/
You can permanently disable cookies for advertising preferences by configuring your browser software to prevent this or by downloading and installing a corresponding plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=en
Please note that you may not be able to use, or may only be able to use to a limited extent, certain functions of this website if you disable the use of cookies.
7. Comment function
You have the option of commenting on our posts. In this context, you are asked to specify the following data:
- name (voluntary);
- comment text.
Your comment will be published on our site. Please be aware that we may manually inspect this content before publication and that comments may therefore only appear after some delay. If you specify a name (you are welcome to use a pseudonym too), this will be published beside your comment. The legal basis for data processing is Art. 6 par. 1 (1) letter f of the GDPR. Our interest here is to enable an exchange of opinions. Please be aware that we manually approve comments before publication, which means that your comments may only appear after some delay especially on weekends.
If you wish to object to the processing of your data transmitted via the comment function, please send an email to the address specified in the “Disclaimer” section.
8. Social plug-ins
For reasons of data protection, no social plug-ins are integrated directly into our website. Therefore, no data is transferred to social-media services, e.g. Facebook, Twitter, XING, or Google+, when you visit our sites. Profiling by third parties is thus excluded.
You can still share selected web pages and articles by choosing the corresponding Facebook, Twitter, XING, or Google+ button and also see how often they have been shared in the past. For this we use the so called “Shariff” solution, developed by c’t magazine, to offer a data protection-compliant alternative to the traditional social plug-in.
What´s behind it? First, with the Shariff solution, all data and functions required to display the Facebook, Twitter, XING, or Google+ buttons are provided by our web server. Only once you have decided to share a contribution by clicking the corresponding button will the data be transferred to the operator of the respective social media service.
9. Embedded YouTube videos
We embed YouTube videos on some sub-pages of our website. YouTube contents are loaded when these sub-pages are accessed. YouTube also receives your IP address during such operations, which is technically required for accessing the contents. Data is processed on the basis of Art. 6 par. 1 (1) letter f of the GDPR (interest in giving you an overall impression of our company). We basically have no influence over any further processing carried out by YouTube. However, when embedding the videos, we made sure to activate the extended data protection mode option provided by YouTube.
10. Amazon partner programme
On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 par. 1 (1) letter f of the GDPR), we are participants in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.de (so-called affiliate system). This means that we earn money on qualified purchases as an Amazon partner.
Amazon uses cookies to trace the origin of the orders. Among other things, Amazon can recognise that you have clicked the partner link on this website and then purchased a product on Amazon.
You can find additional information about data use by Amazon, and your options to object, in Amazon’s data privacy statement at: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc., or one of its affiliate companies.
11. Contact form
You can get in contact with us using a web form. To use the form, you need to give us your name and email address. You can provide further details but are not obliged to do so.
CONSENT
By sending this mail form, you agree that the data you enter may be collected and stored electronically. The legal basis for data processing is Art. 6 par. 1 (1) letter a of the GDPR. We use your data for the sole purpose of processing your query. You can revoke your consent at any time e.g. by sending an email to [email protected].
12. Applications
You have the option of sending us online applications. We process your personal data in accordance with the applicable data protection provisions on the basis of Section 26 of the new Federal Data Protection Act (BDSG-neu). We process the data you provide to us as part of your online application only for the purpose of selecting a candidate. Data is not processed for any other purposes.
You yourself determine the scope of data that you want to send to us as part of your online application. Online applications are electronically transferred to our HR department and processed there swiftly. Data is transferred with encryption. Applications are usually forwarded to the head of the relevant department within our company. Your data is not transferred to any other parties. Your details are treated as confidential within our company. Your documents will be deleted after a period of [6 months] if your application has not been successful.
In order to consider your application for other or future vacancies, we require that you state this in your application. We will then process your data on the basis of Art. 6 par. 1 (1) letter a of the GDPR.
13. Explaining our security measures
Data security
In order to protect your data against unwanted access as comprehensively as possible, we take appropriate technical and organisational measures. We use an encryption method on our sites. Your information is transferred from your computer to our server and vice versa via the Internet by means of TLS encryption. You recognise this by the fact that the lock symbol is closed in the status bar of your browser and the address bar starts with https://.
14. User rights
Your rights as a user
When processing your personal data, the GDPR grants you certain rights as a website user.
1. Right of access (Art. 15 of the GDPR):
You have the right to request confirmation as to whether personal data concerning you is being processed; if this is the case, you have a right to access personal data and you have a right to access the information listed in Art. 15 of the GDPR.
2. Right to rectification and erasure (Art. 16 and 17 of the GDPR):
You have the right to request that inaccurate personal data concerning you be corrected and if applicable any incomplete personal data be supplemented without delay.
You have the right to request that personal data concerning you be deleted without delay provided that one of the reasons listed in Art. 17 of the GDPR applies, e.g. if the data is no longer required for the purposes pursued.
3. Right to restriction of processing (Art. 18 of the GDPR):
You have the right to request that the processing of data be restricted if one of the prerequisites listed in Art. 18 of the GDPR applies, i.e. if you have objected to its processing for the duration of any inspection carried out.
4. Right to data portability (Art. 20 of the GDPR):
In certain cases that are listed in detail in Art. 20 of the GDPR, you have the right to receive personal data concerning you in a structured, standard, and machine-readable format, or to request the transmission of this data to a third party.
5. Right to object (Art. 21 of the GDPR):
If data is collected on the basis of Art. 6 par. 1 (1) letter f of the GDPR (data processing to safeguard legitimate interests), you have the right to object, on grounds relating to your particular situation, to its processing at any time. We shall then no longer process the relevant personal data unless we can demonstrate compelling, legitimate grounds for its processing, which override the interests, rights, and freedoms of the data subject, or its processing is required for the establishment, exercise, or defence of legal claims.
6. Right to file a complaint with a supervisory authority
In accordance with Art. 77 of the GDPR, you have the right to file a complaint with a supervisory authority if you believe that the processing of your personal data infringes upon data protection provisions. This right can be exercised in particular with a supervisory authority in the Member State of your habitual residence, place of work, or place of the alleged infringement.
15. Data privacy statement for our social media pages
This text aims to provide information about how we handle your data in accordance with Art. 13 of the General Data Protection Regulation (GDPR).
15.1 Controller
We, kwb Germany GmbH, operate the following social media pages:
- Facebook: https://www.facebook.com/kwbgermany/
- YouTube: www.youtube.com/user/kwbtools
- Instagram: https://www.instagram.com/kwb_germany_gmbh/
- Google+: https://plus.google.com/+kwbtoolsGmbHStuhr
- Twitter: https://twitter.com/kwb_Germany
You can find our contact details in our Disclaimer section.
In addition to us, the operator of the social media platform also processes data. This party is also considered a “controller”; someone who also processes data but over whom we have limited influence. Where we can exert influence and parameterise the processing of data, we are guided by the privacy-compliant handling of data by the operator within the scope of the options available to us. In many areas, however, we cannot influence the processing of data by the operator of the social media platform, and moreover do not know precisely what data this party processes. The website operator provides clarification on this in their respective privacy policy.
15.2 Data processing by us
The data you enter on our social media pages, e.g. comments, videos, images, likes, public messages, etc., is published by the social media platform and is never used or processed by us for any other purpose. We only reserve the right to delete contents if this is necessary. We may share your contents on our site if this is a function of the social media platform and communicate with you via the social media platform. The legal basis is Art. 6 par. 1 (1) letter f of the GDPR. Data is processed in the interest of our PR activities and communication.
If you wish to object to a certain type of data processing where we can exert influence, please refer to the contact details listed in the “Disclaimer” section. We will then assess your objection or forward it to the social media platform when required.
If you submit a query on the social media platform, depending on the required response, we may refer it to another, secure communication channel where confidentiality is guaranteed. You always have the option of sending confidential queries to the address specified in our “Disclaimer” section.
As already mentioned, we ensure that our social media pages are as privacy-compliant as possible where this is permitted by the provider of the social media platform. In particular, therefore, we ensure that we do not use demographic, interest-based, behaviour-based, or location-based target group definitions for advertising, which may be provided to us by the operator of the social media platform. In terms of statistics which the provider of the social media platform supplies to us, we can only influence these to an extent and cannot turn them off either. However, we ensure that no additional optional statistics are provided to us.
15.3 Data processing by the operator of the social media platform
The operator of the social media platform uses web tracking methods. Web tracking can also take place irrespective of whether you are logged in to or registered with the social media platform. As already shown, unfortunately we have little influence over the web tracking methods employed by the social media platform. In other words, we cannot turn this off.
Please be aware that we cannot rule out that the provider of the social media platform will use your profile and behavioural data to evaluate e.g. your habits, personal relationships, preferences, etc. In this respect, we have no influence over the processing of your data by the provider of the social media platform.
More information about data processing by the provider of the social media platform and other options to object can be found in their privacy statements:
- Facebook: https://www.facebook.com/privacy/explanation
- YouTube: https://policies.google.com/privacy?hl=en&gl=en
- Instagram: https://help.instagram.com/519522125107875
- Google+: https://policies.google.com/privacy?hl=en
- Twitter: https://twitter.com/en/privacy
In cases where responsibility for processing of data is shared with the social media platform, you can find the significant content of the joint processing policy regarding your data here:
- Facebook: https://www.facebook.com/legal/terms/page_controller_addendum
15.4 Your rights as a user
When processing your personal data, the GDPR grants you certain rights as a website user.
15.4.1.) Right to access (Art. 15 of the GDPR):
You have the right to request confirmation as to whether personal data concerning you is being processed; if this is the case, you have a right to access personal data and you have a right to access the information listed in Art. 15 of the GDPR.
15.4.2.) Right to rectification and erasure (Art. 16 and 17 of the GDPR):
You have the right to request that inaccurate personal data concerning you be corrected and if applicable any incomplete personal data be supplemented without delay.
You have the right to request that personal data concerning you be deleted without delay provided that one of the reasons listed in Art. 17 of the GDPR applies, e.g. if the data is no longer required for the purposes pursued.
15.4.3.) Right to restriction of processing (Art. 18 of the GDPR):
You have the right to request that the processing of data be restricted if one of the prerequisites listed in Art. 18 of the GDPR applies, i.e. if you have objected to its processing for the duration of any inspection carried out.
15.4.4.) Right to data portability (Art. 20 of the GDPR):
In certain cases that are listed in detail in Art. 20 of the GDPR, you have the right to receive personal data concerning you in a structured, standard, and machine-readable format, or to request the transmission of this data to a third party.
15.4.5.) Right to object (Art. 21 of the GDPR):
If data is collected on the basis of Art. 6 par. 1 letter f of the GDPR (data processing to safeguard legitimate interests), you have the right to object, on grounds relating to your particular situation, to its processing at any time. We shall then no longer process the relevant personal data unless we can demonstrate compelling, legitimate grounds for its processing, which override the interests, rights, and freedoms of the data subject, or its processing is required for the establishment, exercise, or defence of legal claims.
15.5 Right to file a complaint with a supervisory authority
In accordance with Art. 77 of the GDPR, you have the right to file a complaint with a supervisory authority if you believe that the processing of your personal data infringes upon data protection provisions. This right can be exercised in particular with a supervisory authority in the Member State of your habitual residence, place of work, or place of the alleged infringement.
16. Contact details of the data protection officer
Our data protection officer welcomes any information or suggestions that you might have in relation to data protection:
Dr Uwe Schläger
datenschutz nord GmbH
Konsul-Smidt-Straße 88
28217 Bremen, Germany
Web: www.datenschutz-nord-gruppe.de
Email: [email protected]
Telephone: 0049 (0) 421 69 66 32 0